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The company utilizes geolocation software to power the “My Local Ace” section of its website. Based on a site visitor's location, the website's online locator service can show the visitor how many stores are in their area, as well as a city-level locator map to help the customer find the store closest to their address. [ 5 ]
Polaris Intelligence consists of multiple modules including mapping (thematic maps, heat maps, POI maps, trade area maps), customer profiling, gravity models, customer allocation models, feature selection, data mining, and targeting. A key strength is the vast quantities of consumer geo-demographic and behaviour data native to the platform ...
Android Team Awareness Kit (ATAK) is an Android smartphone geospatial infrastructure and military situation awareness app. It allows for precision targeting, surrounding land formation intelligence, situational awareness, navigation, and data sharing.
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place (geo targeting).
Geomessaging is a technology that allows a person or system to send a message based on any media to a device that enters or exits one or more regions. [1] Those regions can be created by using geofences, based on Latitude and Longitude, or adding beacons to the system associating those beacons with named locations.
Some commercial databases have augmented geolocation software with demographic data to enable demographic-type targeting using IP address data. The primary source for IP address data is the regional Internet registries which allocates and distributes IP addresses amongst organizations located in their respective service regions:
A GIS software program is a computer program to support the use of a geographic information system, providing the ability to create, store, manage, query, analyze, and visualize geographic data, that is, data representing phenomena for which location is important.
Screenshot from a U.S. Customs and Border Protection Predator UAV, showing the GPS position of the aircraft (red) and the target (blue) Some manufacturers of military and professional mapping-grade GPS instruments have integrated a GPS receiver with a laser rangefinder and digital camera. These multi-functional tools are able to determine a ...
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