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A paste-up for a poem from an edition of Alice in Wonderland, held in the Oxford University Press museum. Paste up is a method of creating or laying out publication pages that predates the use of the now-standard computerized page design desktop publishing programs. [1]
In graphic design and advertising, a comprehensive layout or comprehensive, usually shortened to comp, is the page layout of a proposed design as initially presented by the designer to a client, showing the relative positions of text and illustrations before the final content of those elements has been decided upon. The comp thus serves as a ...
Revive Adserver is an open-source advertising server that is licensed under the GNU General Public License. It features an integrated banner management interface and tracking system for gathering statistics. It used to be known under different names in the past, most recently as OpenX Source.
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Grids and templates are page layout design patterns used in advertising campaigns and multiple-page publications, including websites. A grid is a set of guidelines, able to be seen in the design process and invisible to the end-user/audience, for aligning and repeating elements on a page.
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Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns.
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