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Example of concept design workflow (blue) followed by 3D modeling (red). Reference and inspiration for 3D modeling is a common use of concept art. Concept art is a form of visual art used to convey an idea for use in film, video games, animation, comic books, television shows, or other media before it is put into the final product. [1]
Igor Ansoff (1918-2002) - marketing/ management strategist; noted for the product/market growth matrix; David Aaker - highly awarded educator and author in the area of marketing and organisational theory; N.W. Ayer - probably the first advertiser to use mass media (i.e. telegraph) in a promotional campaign and early proponent of media scheduling
Product Design Process: The product design process is a set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine ...
Rough art: very rough drawings of the creative concept Comps : (abbreviation of "composition art") refers to rough art included along with copy, slogans and campaign strategy Rip-o-matics : very rough versions of a TV commercial that include stock images and film footage designed to emulate the look and feel of the final creative execution; rip ...
Products have a limited life and thus every product has a life cycle. Product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller. Products require different marketing, financing, manufacturing, purchasing, and human resource strategies in each life cycle stage.
In a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. [12] To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate. [7]
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The concept of a core product originates from Philip Kotler, in his 1967 book – Marketing Management: Analysis, Planning and Control. [2] It forms the first level of the concept of Three Levels of a Product. Kotler suggested that products can be divided into three levels: core product, actual product and augmented product. [3]