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2. Just Do It - Wikipedia

   en.wikipedia.org/wiki/Just_Do_It

   The "Just Do It" campaign launched in 1988 was highly successful, with the company defining the meaning of "Just Do It" as being both "universal and intensely personal." [4] While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign." One of the ...

3. Nike's 'Just Do It' slogan inspired by convicted killer - AOL

   www.aol.com/article/2015/03/23/nike-s-just-do-it...

   One of the world's most iconic marketing slogans was inspired by a murderer. Nike first unveiled the "Just Do It" tagline at the end of a television commercial in 1988. Since then it's become one ...

4. NFL's Kaepernick to be a face in Nike's 'Just Do It' campaign

   www.aol.com/news/nfls-kaepernick-face-nike-just...

   Nike Inc has chosen Colin Kaepernick, the first NFL player to kneel during the national anthem as a protest against racism, as one of the faces for advertisements commemorating the 30th ...

5. Dan Wieden - Wikipedia

   en.wikipedia.org/wiki/Dan_Wieden

   There, the two started handling the then small Nike, Inc. account. [2] The next year, on April 1, the two started their own advertising firm, Wieden & Kennedy. [4] One of the new firm's main accounts was Nike, with Wieden coining the "Just Do It" tagline for the sportswear company in 1988. [1] [5]

6. Watch Colin Kaepernick in First ‘Just Do It’ Commercial for ...

   www.aol.com/news/watch-colin-kaepernick-first...

   Nike has released its first commercial with former San Francisco 49ers quarterback Colin Kaepernick as its new “Just Do It” spokesman. The 2-minute spot, titled “Dream Crazy,” showcases an ...

7. David Kennedy (advertising) - Wikipedia

   en.wikipedia.org/wiki/David_Kennedy_(advertising)

   In one of the agency's most popular campaigns for Nike, Inc. in 1988, Kennedy was the creative director of the first commercial to use Wieden's slogan "Just do it" which featured an 80-year-old man named Walt Stack who ran 17 miles every morning. [2] The campaign slogan was called "America's second anthem" by The New York Times. [5]

8. Some of Nike's biggest rivals reportedly wanted to sign Colin ...

   www.aol.com/article/finance/2018/09/04/some-of...

   Nike revealed on Monday that Colin Kaepernick is the face of its “Just Do It” 30th anniversary ad campaign. Some of Nike's biggest rivals reportedly wanted to sign Colin Kaepernick ahead of ...

9. Scott Bedbury - Wikipedia

   en.wikipedia.org/wiki/Scott_Bedbury

   The "Just Do It" campaign opened up the access point to the brand and made it more ageless, more relevant and more multi-cultural. [5] In 1989, Bedbury's work with the Nike-Women's Fitness Campaign diversified the audience further, "repositioning Nike as a meaningful brand to women". [6]