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  2. Media engagement framework - Wikipedia

    en.wikipedia.org/wiki/Media_engagement_framework

    The marketing process diagram describes how the media engagement framework can apply to any strategic marketing activity but was developed to establish a completely integrated framework describing how both traditional and social media marketing activities can be planned, executed, measured and improved.

  3. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  4. Social marketing - Wikipedia

    en.wikipedia.org/wiki/Social_marketing

    Social marketing theory and practice have progressed in several countries such as the US, Canada, Australia, New Zealand and the UK, and in the latter a number of key government policy papers have adopted a strategic social marketing approach. Publications such as "Choosing Health" in 2004, [18] "It's our health!" in 2006 and "Health Challenge ...

  5. Media strategy - Wikipedia

    en.wikipedia.org/wiki/Media_strategy

    Therefore, media strategy could be especially beneficial and profit-driven when implemented to the right target audiences, and doing research is an efficient approach to verify the target group. Looking back to the Old Spice’s case, social media strategy is not just to create networking effects and viral influence. The terminal goal is to ...

  6. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    [9] 67% of all Internet users globally use social media. [10] Mass communication has led to modern marketing strategies to continue focusing on brand awareness, large distributions and heavy promotions. [8] The fast-paced environment of digital media presents new methods for promotion to utilize new tools now available through technology.

  7. Postmodern marketing - Wikipedia

    en.wikipedia.org/wiki/Postmodern_Marketing

    This marketing strategy is effective in postmodern marketing because it maximizes the abilities of each department. Integrated marketing campaigns are most effective in postmodern marketing because of the widespread use of social media. Digital advertising through social media and email is the most effective tool to reach postmodern consumers. [5]

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