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Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.
A spin-off [3] (also spelled spinoff) [4] is derived from already existing works that focus on more details and different aspects from the original work (e.g. particular topics, characters or events), and includes books, radio programs, television programs, films, video games, or any narrative work in any medium.
The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
The plan, formally announced Wednesday, means MSNBC will be owned by a separate entity from its parent NBC News, ending what has at times been a tense relationship. Read more: Comcast to spin off ...
News of Comcast’s cable spin-off broke Tuesday, coming less than a month after the company told investors on Oct. 31 it was exploring the scenario. Comcast is not holding a conference call with ...
The company announced Friday that its studio business, comprising its TV and film production and distribution segments and a content library with 18,000-plus titles, will spin off in a merger with ...
The first phase of any media plan is the initial market analysis, which consists of a situation analysis and the marketing strategy plan. These form the basis of information which the rest of the media plan is reliant on. [1] The purpose of a situation analysis is to understand the marketing problem, in relation to their competitors.
Motorola (MOT), the once-soaring cell phone maker now attempting a comeback, is looking to offload its television set-top box and business equipment unit for $4.5 billion, according to The Wall ...