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The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello -gelatin creating Jello pudding pops.
A spin-off [3] (also spelled spinoff) [4] is derived from already existing works that focus on more details and different aspects from the original work (e.g. particular topics, characters or events), and includes books, radio programs, television programs, films, video games, or any narrative work in any medium.
In media, a spin-off [1] (or spinoff [2]) is a radio program, television program, video game, film, or any narrative work, derived from already existing works that focus on more details and different aspects from the original work (e.g. particular topics, characters or events).
The spinoff, valued at $7 billion, isn't expected to be completed for about a year. And NBC News will continue to provide news-gathering services to MSNBC after the spinoff.
Motorola (MOT), the once-soaring cell phone maker now attempting a comeback, is looking to offload its television set-top box and business equipment unit for $4.5 billion, according to The Wall ...
The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
Newcastle will spin off the. Real estate investment trust Newcastle Investment announced on Friday that it's spinning off its media assets that include GateHouse Media and Local Media Group, of ...
Spinoff (media), a media work derived from an existing work; The Spinoff, a New Zealand current affairs magazine; Spin Off (Canadian game show), a 2013 Canadian game show; Spin-Off (American game show), a 1975 American game show; Spin-Off, a game mode in Wii Party "Spin Off", a season 2 episode of The Casagrandes