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Benson & Hedges was founded in London in 1873 by Richard Benson and William Hedges as Benson and Hedges Ltd. Alfred Paget Hedges succeeded his father in the business in 1885, the same year which Richard Benson left the business. The 1900s saw branches of Benson & Hedges Ltd. opening in the United States and Canada.
Philip Morris introduced Virginia Slims on July 22, 1968 and marketed the brand as a female-oriented spinoff of the company's Benson & Hedges brand. [1] The blends, flavorings, color scheme and overall marketing concepts closely followed the Benson & Hedges model. Early packs (1968-1978) read "Benson and Hedges Park Avenue New York" near the ...
Its major brands include Marlboro, Virginia Slims, Benson & Hedges, Merit, and Parliament. The company was incorporated in New York City in 1902 as Philip Morris & Co. Ltd. In 1919 George J. Whelan, along with fellow shareholders Reuben M. Ellis and Leonard B. McKitterick, acquired the American division of the company and created Philip Morris ...
Belmont cigarettes were introduced by Benson & Hedges (Canada) Ltd. in the early 1960s, and featured a charcoal filter tip. The company became Rothmans Benson & Hedges Ltd. in 1986. The brand was renamed Belmont Milds in 1975, and remained so until 2007, when such terms on tobacco packaging were discontinued.
Benson & Hedges: Altria British American Tobacco (Asia, Australia and New Zealand only) Japan Tobacco International (United Kingdom only) Philip Morris USA (Canada and United States only) Ceylon Tobacco Company (Sri Lanka only) United Kingdom: 1873; 152 years ago () [18] Bentoel Bentoel Group: Indonesia: 1935; 90 years ago () [citation needed]
When British American Tobacco bought Rothmans in 1999, it spun off its 60% share of Rothmans, Benson & Hedges as a separate public company. In 2008, the remaining 60% of RBH was acquired by Philip Morris International (PMI), which had controlled 40% of the firm, for US$ 2,000 million, making PMI the sole owner of the company.
Enjoy a classic game of Hearts and watch out for the Queen of Spades!
The tobacco producers responded with increasingly indirect and abstract campaigns, among which those of Benson & Hedges and Silk Cut became particularly recognisable. Until about the mid-1990s, many corner shops , newsagents and off-licences had on their shop signs prominent branding by cigarette brands such as Benson & Hedges, Silk Cut, Regal ...