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The development of this category applies to both research and business areas (e.g. consumer protection), but also the importance of performing specific roles of consumer society (identification of individuals with the people that play similar roles) for the transformation of the social structure (e.g. New forms social life, such as IKEA-family ...
Therefore, advertising attempts to equate the social with the material by utilizing images and slogans to link commodities with the real sources of human happiness, such as meaningful relationships. Ads are then a detriment to society because they tell consumers that accumulating more and more possessions will bring them closer to self ...
Consumer interests can also serve consumers, consistent with economic efficiency, but this topic is treated in competition law. Consumer protection can also be asserted via non-government organizations and individuals as consumer activism. Efforts made for the protection of consumer's rights and interests are: The right to satisfaction of basic ...
The sociology of consumption is a field within sociology specifically about the social, economic, and cultural dimensions of consumer behavior. It studies how and why individuals and groups acquire and use goods and services in a given society, as well as the cultural meanings and social norms associated with these practices.
The consumer movement is the social movement which refers to all actions and all entities within the marketplace which give consideration to the consumer. While the above definitions were becoming established, other people began using the term consumerism to mean "high levels of consumption". [3]
One variety of critical consumption is the political use of consumption: consumers’ choice of “producers and products with the aim of changing ethically or politically objectionable institutional or market practices.” [6] Such choices depend on different factors, such as non-economic issues that concern personal and family well-being, and issues of fairness, justice, ethical or political ...
Consumer activism is a process by which activists seek to influence the way in which goods or services are produced or delivered. Kozinets and Handelman define it as any social movement that uses society's drive for consumption to the detriment of business interests.
Many predatory advertisers rely on the use of demonstrably false or otherwise deceitful claims to coerce consumers into market transactions. These can be incredibly hard to classify and regulate as some claims may be true at face-value, but rely on either tactical omissions of information or the contextual circumstances of the individual to draw inferences that may be false.