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Mello Yello is a highly caffeinated, citrus-flavored soft drink produced, distributed and created by the Coca-Cola Company that was introduced on March 12, 1979, [1] to compete with PepsiCo's Mountain Dew. [2] Mello Yello was withdrawn from Australia in the early 1990s, being replaced with the similar but uncaffeinated Lift. [3]
Lift was introduced in Australia and New Zealand in the 1990s as a replacement for the Mello Yello brand. Mello Yello had replaced Leed Lemon Soda Squash in the early 1980s, which was a variant of the Leed Lemonade brand. The only flavour in the Lift range (besides limited time flavours) was Lemon.
"Mellow Yellow" was covered in 1967 by soul singer Big Maybelle on her album Got a Brand New Bag. [16] It was also covered in 1968 by British R&B singer/keyboardist Georgie Fame on his album The Third Face of Fame.
Mountain Mellow (a cross between Mountain Dew and Mello Yello) is the Western Family and Shurfine brand Mountain Dew knockoff, sold in some areas with the subtitle "citrus soda." "Mountain Mellow" is sold (under the Western Family banner) in Mega Foods, Lowe's Market in Texas and other stores in the northwest of the U.S.A., and under the ...
It was discontinued in 2011 in favor of a reintroduced Mello Yello. Test-marketing occurred in a limited area from June 2005 through Labor Day 2005. During this time, the drink was only available in certain markets in Alabama, Georgia, Kansas, Michigan, North Carolina, South Carolina, Tennessee, Virginia, Texas, and West Virginia.
A lemon-lime soft drink or lemon-lime soda (also known as lemonade in the United Kingdom, Australia [1] and New Zealand and as cider in Japan [citation needed] and South Korea [2]) is a carbonated soft drink with lemon and lime flavoring.
As of 2017, Mountain Dew represented a 6.6% share of the carbonated soft drinks market in the U.S. [12] Its competition includes the Coca-Cola Company's Mello Yello and Surge, and Keurig Dr Pepper's Sun Drop; Mountain Dew accounted for 80% of citrus soft drinks sold within the U.S. in 2010. [13] [clarification needed]
8 Retro packaging launch in Australia for 2013. 1 comment. 9 Variants. 1 comment. 10 caffeine ? 1 comment. 11 External links modified (January 2018) 1 comment.