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The company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. [1] There are two types of product line extensions, horizontal and vertical.
Supermarkets often apply product line stretching to their product lines by offering different grading of their own brand products to ensure all markets are covered for maximum interest from customers. [5] In addition, when companies add new varieties of existing products it is known as product line filling.
Determines the static and dynamic decomposition that is valid for all products of the product line. Also the collection of common rules guiding the design, realisation of the parts, and how they are combined to form products. Variability model Defines the variability of the product line. Design & implementation assets of reusable components
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off .
Product analysis; Product breakdown structure; Product bundling; Product category volume; Product change notification; Product churning; Product cost management; Product differentiation; Product information management; Product life-cycle management (marketing) Product life-cycle theory; Product line extension; Product lining; Product literature ...
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Fillers (or filling machines) are used for packaging, mainly for food/beverage but for other products as well. These are used to fill either a bottle or a pouch, depending on the product. There are several types of fillers used by the packaging industry. The following are the most common:
This guide to assisted stretching explains the pros and cons of a technique meant to improve flexibility. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 ...