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Some scholars believe that advertising supports ethical issues. It is also considered unethical to shame a substitute or rivals product or services (Srivastava & Nandan, 2010). Other ethical issues include, mistreatment of women, advertising to children, misleading advertising and other issues, which lead to ethical decline of society ...
In 1995, [3] 1996, [3] and 1997 [4] the FTC held public workshops exploring consumer data privacy issues. At these workshops, online advertising industry advocates pressed for self-regulation, while privacy advocates argued that self-regulation could only be successful when backed up by “legally enforceable rights to information privacy”. [5]
Search engine marketing uses search engines to reach target audiences. For example, Google's Remarketing Campaigns are a type of targeted marketing where advertisers use the IP addresses of computers that have visited their websites to remarket their ad specifically to users who have previously been on their website whilst they browse websites that are a part of the Google display network, or ...
Legal and Ethical Implications While astroturfing exists in a legal gray area, it often crosses ethical boundaries. “Encouraging people to post hashtags or opinions is usually fine,” Camargo says.
Advertising has developed into a multibillion-dollar business. In 2014, 537 billion US dollars [20] were spent worldwide for advertising. In 2013, TV accounted for 40.1% of ad spending, compared to a combined 18.1% for internet, 16.9% for newspapers, 7.9% for magazines, 7% for outdoor, 6.9% for radio, 2.7% for mobile and 0.5% for cinema as a ...
Briefly, marketing ethics refers to the philosophical examination, from a moral standpoint, of particular marketing issues that are matters of moral judgment. Ethical marketing generally results in a more socially responsible and culturally sensitive business community.
Furthermore, not all marketing or advertisements targeting these traits are necessarily "predatory," as the condition for the practice relies primarily on the intent of the advertiser. This distinction can be especially opaque given marketing's natural tendency—even within ethical bounds—to identify the "pain points" of potential consumers.
The NAI (Network Advertising Initiative) is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising. [1] Advertising networks created the organization in response to concerns from the Federal Trade Commission and consumer groups that online advertising — particularly targeted or behavioral advertising — harmed user privacy.