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  2. Conditional cash transfer - Wikipedia

    en.wikipedia.org/wiki/Conditional_cash_transfer

    Exclusion has been noted by both the World Bank study and the Progresa-Oportunidades evaluation evident in community-based targeting and self-targeting approaches. In the case of self-targeting, used by Mexico's Progresa-Oportunidades, working women may be excluded from the program because they are unable to miss work to register or accomplish ...

  3. Adeso - Wikipedia

    en.wikipedia.org/wiki/Adeso

    Adeso adopts a "Inclusive Community-Based Targeting" approach to its activities, adjusting to local cultural and religious norms, respecting the traditional community hierarchy and role of elders and communities leaders who form Village Relief Committees. [4] The committees are obliged to consist of at least 40% women. [4]

  4. Contextual advertising - Wikipedia

    en.wikipedia.org/wiki/Contextual_advertising

    Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user's query. When a visitor does not click on an ad quickly enough (the minimum time a user must click on the ad), the ad automatically changes to the next relevant ad.

  5. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    Example of targeting in an online ad system. Targeted [1] advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.

  6. Community marketing - Wikipedia

    en.wikipedia.org/wiki/Community_marketing

    Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Whereas marketing communication strategies such as advertising, promotion, PR, and sales all focus on attaining customers, Community Marketing focuses on the needs of existing customers. This accomplishes four things for a ...

  7. Redlining - Wikipedia

    en.wikipedia.org/wiki/Redlining

    While these charges included geographically based targeting in the form of a tool that allowed advertisers to draw a red line on a map; they also included non-geographically based methods that did not use maps but rather utilized algorithmic targeting using Facebook's user profile information to directly exclude specific groups of people.

  8. Geotargeting - Wikipedia

    en.wikipedia.org/wiki/Geotargeting

    Content based on local time using IP geolocation. [20] Use of a content distribution network to serve data from a nearby server. Website Personalization, where website content is changed and replaced based on visitor location. One-to-one or household IP targeting surfaces display advertisements to individual buildings or homes.

  9. National Household Targeting System for Poverty Reduction

    en.wikipedia.org/wiki/National_Household...

    With the use of the database, projects like electrification can be concentrated on areas with high incidence of poverty, uplifting the community economic sustainability and reducing poverty. The system can also correlate other poverty related problems like human trafficking in order to prevent them from even happening.