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Jesse Gregory James (born April 19, 1969) is an American entrepreneur, automotive mechanic, and television personality. He is the founder of West Coast Choppers and former partner of Austin Speed Shop and current CEO of Jesse James Firearms Unlimited, both based in Austin, Texas.
Meet Jesse James, the visionary behind West Coast Choppers and Jesse James Firearms Unlimited. Renowned for pushing boundaries, Jesse's spirit resonates in every design. As a master craftsman, his creations reflect power, authenticity, and an unapologetic edge.
Before becoming a household name as a reality TV star, Jesse James toiled as a bodyguard for heavy metal bands like Danzig and Slayer. He and his custom motorcycle shop, West Coast...
West Coast Choppers closed its doors back in 2010, but the firm is back in business, as it reopened in 2013, in Austin. The work is still likely to be top drawer, as West Coast Choppers is still owned by Jesse James.
In 2007 Jesse James was fined over a quarter-million dollars because West Coast Choppers sold more than 50 motorcycles from 1998 to 2005 that failed to comply with the air pollution limits of the California Air Resources Board (CARB). James explained that he was unaware of rule changes that required small-volume manufactures to comply with ...
Everywhere you look you see the Iron Cross. Emblazoned on T-shirts and hats. West Coast stickers slapped on trucks, helmets, tanks. And then, of course, there's the tats. It blows our minds to think where it began. Some punk kid in Long Beach who decided to do something just because everyone told him it couldn't be done. The rest is history.
Jesse James has informed the world that he is indeed flying the West Coast Choppers flag again, but this time with a healthy dose of 20/20 hindsight and a promise to himself to keep it fun.
To put things into perspective, before Motorcycle Mania, West Coast Choppers were selling $100,000 in merchandise weekly. After show made his famous however, he started selling t-shirts to retailer Hot Topic. This move netted him $45 million in a one year span between 2000 and 2001!
In 2009, when American Honda introduced its first mass-produced chopper-styled motorcycle, the Honda Fury, Jesse James saw it not as a beginning, but an end. “I think it signifies the end of...
James closed his Long Beach West Coast Choppers shop in 2010 and relocated to Austin, Texas, where he mainly focuses on his business, Jesse James Firearms Unlimited. In 2020, there were...