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The brand name "equate" on a container of lotion. Equate is a brand used by Walmart for consumable pharmacy and health and beauty items, such as shaving cream, skin lotion, over-the-counter medications, and pregnancy tests. The Equate brand was originally created by L. Perrigo Company in 1986 [11] and was sold to Walmart in 1993. [12]
The name change is another iteration of Walmart's growing emphasis on e-commerce and its departure from the purely store-based strategy of its past.
As of October 31, 2022, Walmart has 10,586 stores and clubs in 24 countries, operating under 46 different names. [3] [4] [5] Walmart is the world's largest company by revenue, according to the Fortune Global 500 list in October 2022. [20] Walmart is also the largest private employer in the world, with 2.1
Durabrand was first started in early 1999 as a brand only made for Wal-Mart stores as a generic brand for electronics, but has grown to be available near-internationally (due to Wal-Mart's global reach). Wal-Mart Germany was the first country to introduce the private label with a lineup in Consumer Electronics.
Walmart is known not for making rash, sudden, bold moves. Rather, its MO is to deliberate on big changes it makes, a strategy that has generally paid off over time for the largest U.S. retailer.
"These soup-toppers from Walmart's Great Value brand are very similar to name-brand offerings like Premium Original Saltine Crackers, but a whole lot cheaper," said consumer analyst Katie Roberts ...
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Store brands are gaining popularity among consumers. They reached a record $199 billion in sales across all major retail channels in 2021, according to the Private Label Manufacturers Association....