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On January 27, 2003, Philip Morris Companies Inc. changed its name to Altria Group, Inc. [10] Even under this new name, Altria continues to own 100% of Philip Morris USA (abbreviated PM USA). In the fall of 2003, Philip Morris USA moved its headquarters from New York City to Richmond, Virginia.
Philip Morris International Inc. (PMI) is an American multinational tobacco company, with products sold in over 180 countries. The most recognized and best selling product of the company is Marlboro; [2] its other major cigarette brands include L&M and Chesterfield. [3]
Marlboro (US: / ˈ m ɑː l ˌ b ʌr oʊ /, [2] [3] UK: / ˈ m ɑːr l b ər ə, ˈ m ɔː l-/) [4] is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the US.
When a company changes its name, it's willingly taking on an entirely new identity. This can be the difference between a boom in success and a mismatch that can drive a company down into the ground.
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Others suggest the roll-out of Merit is the most expensive new product introduction in the history of the cigarette industry". When Merit Ultra Lights were introduced in 1983, the advertising programme had an $80 million media budget, not even accounting for retail promotional efforts.
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The company claimed that Next was better than other low-nicotine varieties because its taste was indistinguishable from regular cigarettes. The nicotine was removed from the cigarettes using high-pressure carbon dioxide in a process similar to the method used by coffee companies when making decaffeinated coffee.