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Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture , transit , and alternative.
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By definition, unconventional marketing exists in complete opposition to commercial marketing, which stems from the introduction of McCarthy's 4 Ps in 1960. [6] Over the last five decades, street marketing has become an evolving topic of discussion, especially among SME's (small and medium-sized enterprises) who have little or no advertising budget.
The artist-designer Jules Chéret (1835–1932) was a notable early creator of French Art Nouveau posters. He helped turn the advertising poster into an art form. The son a family of artisans, he apprenticed with a lithographer and also studied at the École nationale supérieure des arts décoratifs.
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A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. [ 1 ] [ 2 ] [ 3 ] Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text.
Historic poster artists. The Beggarstaffs, active 1893–1899; Róbert Berény (1887–1954) Gino Boccasile (1901–1952) Sándor Bortnyik (1893–1976)
Bed-mould or bed moulding: Narrow moulding used at the junction of a wall and ceiling, found under the cornice, of which it is a part. [2] Similar to crown moulding, a bed mould is used to cover the joint between the ceiling and wall. Bed moulds can be either sprung or plain, or flush to the wall as an extension of a cornice mould. [3]
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