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Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s " iPod People ", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 ...
The design references a number of different other typefaces, notably FF DIN (used in the UI of the Camera app in iOS 7 and iOS 8), Helvetica (used in the UI in iOS 6 and below), Helvetica Neue (used in the UI of iOS 7 and iOS 8 as well as OS X Yosemite, with some devices even with iOS 4 through iOS 6), Roboto (Google's new UI typeface), and ...
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When the virtual Apple store was launched, it became a major competitor to Dell, which was already operating a successful virtual store. In its first 30 days of operation, the virtual Apple store earned a revenue of $12 million. When launching new products, Apple has closed its virtual store in the hours before a release to create hype. [42]
In 1986, Federated merged its Gold Circle division with its Richway Department Stores, another Federated discount division.While the chains each continued to operate under their original names (though several Richways were converted to Gold Circles), buying and other administrative functions for both were consolidated into Gold Circle's Worthington, Ohio headquarters.
After three decades of interviewing self-made rich people, Steve Siebold, author of "How Rich People Think," has come to the conclusion that well-to-do people have views about money that are ...
The entrepreneurs had great success and expanded into a nationwide catalog retail concept. The Think Big! product line grew to offer over 100 different larger-than-life objects. With the added success of catalog sales many franchise locations began to open across the country as the pop art style caught on through the 1980s.