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2. Jams (clothing line) - Wikipedia

   en.wikipedia.org/wiki/Jams_(clothing_line)

   Company founder Dave Rochlen [1] was a beach lifeguard and surfer, originally in Santa Monica, California, then in Hawaii. [2] After reading a Life magazine article showing Russians looking comfortable attending the beach in bathrobes, Rochlen bought some brightly colored floral fabric and asked his wife Keanuenue to make a short, baggy pair of pajamas with a sewn-up fly and cut-off at the ...

3. O'Neill (brand) - Wikipedia

   en.wikipedia.org/wiki/O'Neill_(brand)

   O'Neill is an originally Californian surfwear and surfboard brand, now owned by Sisco Textiles, a privately held company headquartered in Luxembourg. It was started in 1952 by Jack O'Neill in San Francisco, and was later based in Santa Cruz.

4. Dewey Weber - Wikipedia

   en.wikipedia.org/wiki/Dewey_Weber

   The local surf club included such relatively well-known surfers as Dale Velzy, Bob Hogan, and Barney Biggs, the last of whom noticed Weber first, and lent him a surfboard when Weber was only nine. When Weber was fourteen, Groucho Marx featured him on his national television show You Bet Your Life , as the three-time National Duncan Yo-Yo Champion.

5. Jack O'Neill (businessman) - Wikipedia

   en.wikipedia.org/wiki/Jack_O'Neill_(businessman)

   O'Neill grew up in Oregon and southern California, where he began body surfing in the late 1930s. He was a Navy pilot during World War II. [2] O'Neill later moved to San Francisco in 1949 [3] and earned a bachelor's degree in liberal arts at San Francisco State University.

6. Bodysurfing - Wikipedia

   en.wikipedia.org/wiki/Bodysurfing

   A bodysurfing article published in 1940 by Life magazine, "Surf-Riding is a Favorite Summertime Sport," noted that "almost every boy and girl [in California] is an expert surf-rider." Board-surfing, mat-riding, and bodyboarding would all become popular in the years and decades to come — and gain far more attention — but bodysurfing ...

7. Rash guard - Wikipedia

   en.wikipedia.org/wiki/Rash_guard

   Surfing "long-sleeves" rashguard. A rash guard, also known as rash vest or rashie, is an athletic shirt made of spandex and nylon or polyester.The name rash guard reflects the fact that the shirt protects the wearer against rashes caused by abrasion, or by sunburn from extended exposure to the sun, as sun protective clothing.