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In insurance, a managing general agent is defined legally as "an individual or business entity appointed by an underwriting insurer to solicit applications from agents for insurance contracts or to negotiate insurance contracts on behalf of an insurer and, if authorized to do so by an insurer, to effectuate and countersign insurance contracts".
A private placement agent or placement agent is a firm assisting fund managers in the alternative asset class (e.g., private equity, [1] infrastructure, real estate, hedge funds, and venture capital) and entrepreneurs/private companies (e.g., start-ups and growth capital companies) seeking to raise private financing through a so-called private placement.
Private placement (or non-public offering) is a funding round of securities which are sold not through a public offering, but rather through a private offering, mostly to a small number of chosen investors. Generally, these investors include friends and family, accredited investors, and institutional investors.
The lead arranger, or the mandated lead arranger (MLA), is the investment bank or underwriter firm that facilitates and leads a group of investors in a syndicated loan for major financing. The lead arranger assigns parts of the new issue to other underwriters for placement, and usually takes the largest part itself.
There are many moving parts when it comes to applying for a loan. Each loan application consists of several stages, such as gathering required information and documents and assessing the applicant ...
The bookrunner is listed first among all underwriters participating in the issuance. When more than one bookrunner manages a security issuance, the parties are referred to as "joint bookrunners", [ 2 ] or a "multi-bookrunner syndicate".
The firm operates three business lines: Fundraising for private equity, private debt, infrastructure and sustainable investing fund managers (as a placement agent). [3] [4] Campbell Lutyens assists private equity firms in raising funds and advises on all stages and aspects of the fundraising process including strategy, documentation and structuring.
In 2010, the firm was the first placement agent in the U.S. to launch a fund raising platform for private equity firms in China. [ 9 ] In 2013 and 2017, Private Equity International named Eaton Partners the "Placement Agent of the Year in North America" ahead of Park Hill Group and Credit Suisse .