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  2. The future of Coke and Pepsi depends on the 'marketing trick ...

    www.aol.com/article/2016/09/12/the-future-of...

    As soda sales fall, Coke and Pepsi are looking to bottled water to boost business. Bottled water sales have more than doubled in the US in the last 15 years, with Americans buying 11.7 billion ...

  3. Coke and Pepsi are facing a terrifying reality - AOL

    www.aol.com/article/2016/03/30/coke-and-pepsi...

    Americans cut their soda intake yet again in 2015. The total volume of soda consumed in the US dropped 1.2% in 2015, compared to a drop of 0.9% in 2014, according to Beverage Digest's annual report.

  4. Bottled water in the United States - Wikipedia

    en.wikipedia.org/wiki/Bottled_water_in_the...

    Both Aquafina from PepsiCo and Dasani from The Coca-Cola Company originate from municipal water systems. [9] However, according to the FDA, about 75 percent of bottled water sold in the U.S. comes from other sources, including "natural underground sources, which include rivers, lakes, springs and artesian wells."

  5. Cola wars - Wikipedia

    en.wikipedia.org/wiki/Cola_wars

    Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.

  6. L.A. County sues Pepsi and Coca-Cola over their role in ...

    www.aol.com/news/l-county-sues-pepsi-coca...

    Los Angeles County has filed suit against the world's largest beverage companies — Coca-Cola and Pepsi — claiming the soda and drink makers lied to the public about the effectiveness of ...

  7. Thums Up - Wikipedia

    en.wikipedia.org/wiki/Thums_Up

    Instead, Coca-Cola decided to use Thums Up as a rival brand to Pepsi. The Coca-Cola Company by this time had about 60.5% share of the Indian soft-drink market but found out that if it took out Thums Up, it would remain with only 28.7% of the market, hence Thums Up was re-launched, targeting 30- to 40-year-olds.

  8. Subway switching from Coke to Pepsi in 2025 - AOL

    www.aol.com/subway-switching-coke-pepsi-2025...

    Subway, the nation's largest fast food chain, said that beginning in 2025 it is switching its soft drink provider from Coca-Cola to Pepsi as part of a 10-year deal.

  9. Coke vs. Pepsi: Where's the Fizz? - AOL

    www.aol.com/news/2013-02-20-coke-vs-pepsi-wheres...

    The Coca-Cola vs. PepsiCo rivalry has been around for so long that it's almost an investing cliche. Look at any pair of dominant competitors, no matter the industry, and its natural to think of ...

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