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  2. Cola wars - Wikipedia

    en.wikipedia.org/wiki/Cola_wars

    Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.

  3. The future of Coke and Pepsi depends on the 'marketing trick ...

    www.aol.com/article/2016/09/12/the-future-of...

    As soda sales fall, Coke and Pepsi are looking to bottled water to boost business. Bottled water sales have more than doubled in the US in the last 15 years, with Americans buying 11.7 billion ...

  4. Coke and Pepsi are facing a terrifying reality - AOL

    www.aol.com/article/2016/03/30/coke-and-pepsi...

    The amount of Coke consumed by Americans dropped by 1% by volume, while Pepsi Cola dropped 3.2%. The slide in soda consumption is a continuation of a multi-year slump.

  5. Bottled water in the United States - Wikipedia

    en.wikipedia.org/wiki/Bottled_water_in_the...

    About 25% of U.S. bottled water sold is purified municipal water [8] according to a four-year study by the Natural Resources Defense Council (NRDC). [8] Both Aquafina from PepsiCo and Dasani from The Coca-Cola Company originate from municipal water systems. [9]

  6. Daily consumption of drinking water - Wikipedia

    en.wikipedia.org/wiki/Daily_consumption_of...

    The recommended daily amount of drinking water for humans varies. [1] It depends on activity, age, health, and environment.In the United States, the Adequate Intake for total water, based on median intakes, is 4.0 litres (141 imp fl oz; 135 US fl oz) per day for males older than 18, and 3.0 litres (106 imp fl oz; 101 US fl oz) per day for females over 18; it assumes about 80% from drink and 20 ...

  7. The Machines That Are Making Coke and Pepsi Quake - AOL

    www.aol.com/news/2012-03-05-the-machines-that...

    Coca-Cola (KO) and PepsiCo (PEP) would prefer if you stopped reading this article right now. After all, the world's two most popular soft drink companies can't be happy that more and more ...

  8. Gatorade - Wikipedia

    en.wikipedia.org/wiki/Gatorade

    This is an accepted version of this page This is the latest accepted revision, reviewed on 5 January 2025. Brand of sports-themed beverages and food products For the album by Willis Jackson, see Gatorade (album). The Gatorade logo, produced by TBWA\Chiat\Day Product type Sports drink Nutrition bar Protein drink Other sports nutrition products Owner PepsiCo (via Quaker Oats Company) Country ...

  9. Porter's five forces analysis - Wikipedia

    en.wikipedia.org/wiki/Porter's_five_forces_analysis

    Examples of substitutes are meat, poultry, and fish; landlines and cellular telephones; airlines, automobiles, trains, and ships; beer and wine; and so on. For example, tap water is a substitute for Coke, but Pepsi is a product that uses the same technology (albeit different ingredients) to compete head-to-head with Coke, so it is not a substitute.