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Classical conditioning occurs when a conditioned stimulus (CS) is paired with an unconditioned stimulus (US). Usually, the conditioned stimulus is a neutral stimulus (e.g., the sound of a tuning fork), the unconditioned stimulus is biologically potent (e.g., the taste of food) and the unconditioned response (UR) to the unconditioned stimulus is an unlearned reflex response (e.g., salivation).
There are both similarities and differences between the terms "stimulus generalization" and "generality of a functional relationship." Stimulus generalization is the description of the fact that an organism behaves in a similar way to similar stimuli, and that the more different the stimuli, the more different the behavior. The generality of a ...
The controlling effects of stimuli are seen in quite diverse situations and in many aspects of behavior. For example, a stimulus presented at one time may control responses emitted immediately or at a later time; two stimuli may control the same behavior; a single stimulus may trigger behavior A at one time and behavior B at another; a stimulus may control behavior only in the presence of ...
In behavioral psychology (i.e., classical and operant conditioning), a stimulus constitutes the basis for behavior. [2] The stimulus–response model emphasizes the relation between stimulus and behavior rather than an animal's internal processes (i.e., in the nervous system). [2] In experimental psychology, a stimulus is the event or object to ...
Operant conditioning originated with Edward Thorndike, whose law of effect theorised that behaviors arise as a result of consequences as satisfying or discomforting. In the 20th century, operant conditioning was studied by behavioral psychologists, who believed that much of mind and behaviour is explained through environmental conditioning.
1941 Estes and his mentor B.F. Skinner presented their analysis of anxiety, introducing the conditioned emotional response (CER)/conditioned fear response (CFR) paradigm, [8] where rats were trained to respond on an operant schedule that produced a steady response rate, after which they were tested with an electric shock stimulus that was conditioned as a fear signal.
According to the American Marketing Association, consumer behaviour can be defined as "the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives." As a field of study, consumer behaviour is an applied social science. Consumer behaviour analysis is the ...
Bird with earthworm: Shepard gives example of bird using "generalization," based on experience with one previous worm, to decide if another worm is edible. The universal law of generalization is a theory of cognition stating that the probability of a response to one stimulus being generalized to another is a function of the “distance ...