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Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. [4] [5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. [6]
From the point of view of a given web resource , a backlink is a regular hyperlink on another web resource (the referrer) that points to the referent. [1] A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Bitnami is a library of installers or software packages for web applications and software stacks as well as virtual appliances. Bitnami is sponsored by Bitrock, a company founded in 2003 in Seville, Spain by Daniel Lopez Ridruejo and Erica Brescia. [1] Bitnami stacks are used for installing software on Linux, Windows, macOS and Solaris. [2]
Elementor Ltd. is an Israeli software development company primarily known for its WordPress website builder, Elementor. The Elementor website builder allows WordPress users to create and edit websites with a responsive drag-and-drop technique similar to Wix, Metaconex, or Webflow. [2] [3]
Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search.The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors.
SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. In some contexts, the term SEM is used exclusively to mean pay per click advertising , [ 2 ] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition.