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Demographic profile. Appearance. A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. [1]They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create demographic profiles of consumers.
The Demography of the World Population from 1950 to 2100. Data source: United Nations — World Population Prospects 2017. Demography (from Ancient Greek δῆμος (dêmos) 'people, society' and -γραφία (-graphía) 'writing, drawing, description') [1] is the statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the ...
v. t. e. Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market ...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then ...
Demographic marketers use demographics in marketing research, and the assessment of the changing trends of consumer behavior. Demographics can be called a science, and demographic marketers can be called scientists. A demographic is used to describe individuals who are from a particular area. It can also be used to describe individuals who ...
Firmographics. Firmographics (also known as emporographics or firm demographics) are sets of characteristics to segment prospect organizations. [1] What demographics are to people, firmographics are to organizations. However, Webster (2005) suggested that the term "firmographics" is a combination of demographics and geographics.