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Under Armour was founded on September 25, 1996, by Kevin Plank, a then-24 year old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother's basement in Washington, D.C. [4] He spent his time traveling along the East Coast with nothing but apparel in the trunk of his car.
Kevin Plank. Kevin Audette Plank (born August 13, 1972 [1]) is an American billionaire businessman and philanthropist. Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland. He served as CEO from its founding until 2020 and will be returning as CEO as of ...
(Bloomberg Opinion) -- In 2016, Under Armour -- a company typically identified with form-fitting athletic wear and star athlete endorsements -- made a big bet on a lateral play: The company sought ...
"First-generation" attach a sensor to apparel. This approach is currently taken by sportswear brands such as Adidas, Nike, and Under Armour "Second-generation" products embed the sensor in the garment, as demonstrated by current products from Samsung, Alphabet, Ralph Lauren, and Flex. In "third-generation" wearables, the garment is the sensor.
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Patrik Frisk (born 1962/1963) is a Swedish/American businessman in the apparel industry. [3] From 2020 to 2022, he was the president and CEO of Under Armour, when he succeeded the company's founder, Kevin Plank. [2] He was previously president and chief operating officer of the company since 2017. [3][4] Frisk has worked for 30 years in retail ...
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