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Use this list of 75 customer feedback questions to address every part of your business, from customer service to market research. Customize these questions to suit your business and collect them in a survey, email, contest, question card, or plain old conversation to get answers.
1. Keep it short and focused. 2. Ask clear and simple questions. 3. Use a mix of different types of questions. 4. Timing is everything. 5. Avoid leading questions. 6. Make the surveys mobile-friendly. 7. Offer an incentive. 8. Close the feedback loop.
Survey questions about how customers use your product or service allow your company to better understand the customer experience. Ask buyers what they like and don’t like about your offering, so you know what areas need improvement to keep your audience loyal.
We’ve looked at a range of different types of customer service feedback questions, from benefits and problems with your product or service, to competitor research, in addition to focusing on your customers’ challenges and how you can help them overcome these.
What is a Customer Feedback Questionnaire? A customer feedback questionnaire is a set of structured questions that aims to collect information from customers about their experience, opinions, and thoughts about your product or service.
The best customer satisfaction survey question is usually the most obvious - “How satisfied are you with our product/service?” - allow customers to answer this using a rating scale, then follow-up with additional questions that allow them to tell you greater details using their own words.
But what types of questions should you ask your customers? In this article, we share examples of customer satisfaction survey questions to help companies collect actionable feedback that highlights needs, closes sentiment gaps, and bridges customer needs to product and service development.