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There are 2 types of DSP: Full-service is a management model in which the planning, launch and optimization of an advertising campaign is carried out by specialists of the DSP platform. Self-service is a management model in which the planning, launch and optimization of an advertising campaign is carried out by specialists of the agency/advertiser.
GroupM is a U.S. based media investment group of the multinational Holding company WPP plc.GroupM is the world's largest media buying agency, as of 2023.. GroupM's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company has subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region.
Integral Ad Science started as AdSafe Media, an online ad verification company. It was founded by Will Luttrell, Helene Monat, Foster Provost, Bryan St. John, Josh Attenberg and Kent Wakeford in 2009, with initial investment from Coriolis Ventures. In 2010, AdSafe Media raised more than $7 million in Series B funding led by Accomplice. [11]
Website. www .tbwa .com. Madison Avenue, TBWA Worldwide. TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States. [1] Since 1993, the agency has been a unit of Omnicom Group, the world's second largest advertising agency holding company.
Ogilvy. Ogilvy is a New York City -based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London -based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. [3] The agency is part of the WPP Group ...
Website. www.grey.com. Grey Group is a global advertising and marketing agency with headquarters in New York City, [1] and 432 offices in 96 countries, operating in 154 cities. [2] It is organized into four geographical units: North America; Europe, Middle East and Africa, Asia-Pacific, and Latin America.
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber ...
AppNexus Inc. Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud -based software platform that enables and optimizes programmatic online advertising. [1] Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and ...