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There are 2 types of DSP: Full-service is a management model in which the planning, launch and optimization of an advertising campaign is carried out by specialists of the DSP platform. Self-service is a management model in which the planning, launch and optimization of an advertising campaign is carried out by specialists of the agency/advertiser.
A supply-side platform ( SSP) or sell-side platform is a technology platform to enable web publishers and digital out-of-home (DOOH) media owners to manage their advertising inventory, fill it with ads, and receive revenue. [1] Many of the larger web publishers of the world use a supply-side platform to automate and optimize the selling of ...
S&M – Sales & Marketing; SLR – Statutory Liquidity Ratio; S&OP – Sales and operations planning; SAAS – Software-as-a-Service; SAM – Strategic Asset Management or Software Asset Management; SBU – Strategic Business Unit; SBLC – Stand By Letter of Credit; SCM – Supply Chain Management; SCBA – Social Cost Benefit Analysis
Real-time bidding. Real-time bidding ( RTB) is a means by which advertising inventory is bought and sold on a per- impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher ...
Advertising network. An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with the advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that ...
Digital signal processing ( DSP) is the use of digital processing, such as by computers or more specialized digital signal processors, to perform a wide variety of signal processing operations. The digital signals processed in this manner are a sequence of numbers that represent samples of a continuous variable in a domain such as time, space ...
Yamaha DSP-1, a proprietary digital signal processor; Demand-side platform, a system to facilitate the buying of online advertising; Education. Developmental social-pragmatic model, a developmental intervention for autistic spectrum disorders; Direct support professional, a specialist in education of the mentally disabled
Business opportunity. A business opportunity (or bizopp) involves sale or lease of any product, service, equipment, etc. that will enable the purchaser-licensee to begin a business. The licensor or seller of a business opportunity usually declares that it will secure or assist the buyer in finding a suitable location or provide the product to ...