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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Children. Infants as young as 12 weeks old exhibit color preferences. [2] Generally, children prefer the colors red/pink and blue, and cool colors are preferred over warm colors. Color perception of children 3–5 years of age is an indicator of their developmental stage. Color preferences tend to change as people age.
Opponent-process theory suggests that color perception is controlled by the activity of three opponent systems. In the theory, he postulated about three independent receptor types which all have opposing pairs: white and black, blue and yellow, and red and green. These three pairs produce combinations of colors for us through the opponent ...
Website. www.colormarketing.org. The Color Marketing Group ( CMG) is an international association for color design professionals which identifies the direction of color and design trends and translates them into salable colors for manufactured products. Composed of nearly 1,000 members in 20 countries, CMG forecasts color trends from one to ...
Lüscher color test. The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference. This test claims that the order of preference can ...
In color theory, a shade is a pure color mixed with black. It decreases its lightness while nearly conserving its chromaticity. Strictly speaking, a "shade of black" is always a pure black itself and a "tint of black" would be a neutral gray. In practice, many off-black colors possess a hue and a colorfulness (also called saturation).
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Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...