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  2. Super Bowl Ad Meter - Wikipedia

    en.wikipedia.org/wiki/Super_Bowl_Ad_Meter

    One throws it at (and breaks the glass front panel of) a vending machine and gets his wish for "free" Doritos. The other wishes for a promotion, but accidentally throws it at his boss's groin. The ad makers, Joe and David Herbert of Batesville, Indiana, won US$1 million in a promotion sponsored by Doritos owner PepsiCo. 2010 XLIV: Snickers

  3. Doritos - Wikipedia

    en.wikipedia.org/wiki/Doritos

    The commercial was ranked by the USA Today Super Bowl Ad Meter as the best ad for the year, earning the creators of the ad – Joe and Dave Herbert – a $1 million prize. [45] They again aired two ads during the game ads and the second place ad also placed in the top five according to USA Today. This ad featured a man who discovers that each ...

  4. Audience measurement - Wikipedia

    en.wikipedia.org/wiki/Audience_measurement

    The audience measurement of U.S. television has relied on sampling to obtain estimated audience sizes in which advertisers determine the value of such acquisitions. . According to The Television Will Be Revolutionized, Amanda D. Lotz writes that during the 1960s and 1970s, Nielsen introduced the Storage Instantaneous Audimeter, a device that sent daily viewing information to the company's ...

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  6. Portable People Meter - Wikipedia

    en.wikipedia.org/wiki/Portable_People_Meter

    Nielson Universal Meter Gateway UMG-2, which uses BLE to connect to the meters and uploads the collected data via LTE. The Portable People Meter (PPM), also known as the Nielsen Meter, is a system developed by Arbitron (now Nielsen Audio) to measure how many people are exposed to individual radio stations and television stations.

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  9. Microsoft Office 2010 - Wikipedia

    en.wikipedia.org/wiki/Microsoft_Office_2010

    [16] [17] [18] Office Mobile 2010, an update to Microsoft's mobile productivity suite was released on May 12, 2010 as a free upgrade from the Windows Phone Store for Windows Mobile 6.5 devices with a previous version of Office Mobile installed. [19] [20] [21] Office 2010 is the first version of Office to ship in a 64-bit version.