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The service continued to evolve in 2015 when YouTube announced YouTube Red, a new premium service that would offer ad-free access to all content on the platform (succeeding the Music Key service released the previous year), premium original series, and films produced by YouTube personalities, as well as background playback of content on mobile ...
YouTube Premium offers original films and series produced in collaboration with professional studios and YouTube personalities, [10] under the banner YouTube Originals. For multi-episode series, the first episode of a YouTube Originals series is available free. [ 10 ]
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Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.
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For instance, Candy Crush Saga, a free-to-play mobile game, uses playable ads to advertise their game on other mobile applications and provide potential customers with a demo of their game. [27] In 2019, mobile advertising contributed $39.9 billion in revenue to the mobile gaming industry. [28]