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Scott was the creator and original performer of McDonald's mascot clown Ronald McDonald. [1] The 6' 3", 290 lb. (191 cm, 130 kg) Scott was described by The New York Times as a "garrulous, gaptoothed, boutonnière-wearing, funny-hatted, sometimes toupee-clad, larger-than-life American Everyman".
"Ronald McDonald, the Hamburger-Happy Clown" debuted in 1963 on three separate local television spots. The advertisements were created by the advertising agency of Oscar Goldstein, who doubled as a McDonald's franchisee in the Washington, D.C., area, and featured Willard Scott as Ronald.
Immediately following Willard Scott's three-year-run as WRC-TV Washington, D.C.'s Bozo, the show's sponsors, McDonald's drive-in restaurant franchisees John Gibson and Oscar Goldstein (Gee Gee Distributing Corporation), hired Scott to portray "Ronald McDonald, the Hamburger-Happy Clown" for their local commercials on the character's first three ...
Willard Scott, the longtime weatherman for the “Today” show and the original Ronald McDonald, died on Saturday morning. He was 87. “Today’s” Al Roker confirmed Scott’s passing on ...
Willard Scott, the longtime weatherman for “The Today Show” and the original Ronald McDonald, has died. He was 87. Current “Today” weatherman Al Roker shared the sad news on Saturday on ...
Willard Scott, a veteran weatherman who spent 65 years at NBC and 35 as a Today show regular, has passed away. He was 87. ... Scott, who created and portrayed the original Ronald McDonald, died ...
Taco Bell is using real-life people named Ronald McDonald in a marketing campaign to promote its new breakfast menu, a nod to the famous clown known for his bright red hair A brief history of ...
Ronald McDonald was originally portrayed by Willard Scott, a former Bozo the Clown actor. In 1963, he and Washington, D.C. franchisee Oscar Goldstein created the initial aspects of the character. The initial idea to expand the McDonaldland universe was outsourced to Needham, Harper & Steers in 1970–71 at the request of McDonald's for its ...