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When choosing to interview as a method for conducting qualitative research, it is important to be tactful and sensitive in your approach. Interviewer and researcher, Irving Seidman, devotes an entire chapter of his book, Interviewing as Qualitative Research, to the importance of proper interviewing technique and interviewer etiquette.
During an interview, the researcher will restate or summarize information and then question the participant to determine accuracy. Member checks completed after a study are completed by sharing all of the findings with the participants involved. This allows participants to critically analyze the findings and comment on them.
Qualitative research is often used to explore complex phenomena or to gain insight into people's experiences and perspectives on a particular topic. It is particularly useful when researchers want to understand the meaning that people attach to their experiences or when they want to uncover the underlying reasons for people's behavior.
Some researcher employ the go-along method by conducting interviews while they and the participants navigate through and engage with their environment. [81] Focus groups are a qualitative research method often used in market research. They constitute a form of group interview involving a small number of demographically similar people ...
A structured interview (also known as a standardized interview or a researcher-administered survey) is a quantitative research method commonly employed in survey research. The aim of this approach is to ensure that each interview is presented with exactly the same questions in the same order. This ensures that answers can be reliably aggregated ...
A semi-structured interview is a method of research used most often in the social sciences. While a structured interview has a rigorous set of questions which does not allow one to divert, a semi-structured interview is open, allowing new ideas to be brought up during the interview as a result of what the interviewee says.
Unstructured interviews are a lot more time-consuming in comparison to other research methods. This is because there are typically no prearranged questions asked during an unstructured interview, and if there are questions prepared, they are open-ended questions, which can result in elaborate answers.
Contextual inquiry (CI) is a user-centered design (UCD) research method, part of the contextual design methodology.A contextual inquiry interview is usually structured as an approximately two-hour, one-on-one interaction in which the researcher watches the user in the course of the user's normal activities and discusses those activities with the user.