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"Avant-Garde and Kitsch" is the title of a 1939 essay by Clement Greenberg, first published in the Partisan Review, in which he claimed that avant-garde and modernist art was a means to resist the "dumbing down" of culture caused by consumerism.
Clement Greenberg (/ ˈ ɡ r iː n b ɜːr ɡ /) (January 16, 1909 – May 7, 1994), [1] occasionally writing under the pseudonym K. Hardesh, was an American essayist known mainly as an art critic closely associated with American modern art of the mid-20th century and a formalist aesthetician.
Though his first published essays dealt mainly with literature and theatre, art still held a powerful attraction for Clement Greenberg, so in 1939, he made a sudden name as a visual art writer with possibly his most well-known and oft-quoted essay, "Avant-Garde and Kitsch", first published in the journal Partisan Review.
High modernism is exemplified in the writings of Clement Greenberg, who described an opposition between "avant-garde" art and "kitsch" in his essay Avant-Garde and Kitsch. [53]
The ignition point for the definition of modernism as a movement was the austere rejection of popular culture as kitsch by important post-war artists and taste-makers, most notably Clement Greenberg with his essay Avant-Garde and Kitsch, first published in Partisan Review in 1939. [19]
Avant-garde cinema, The Love of Zero (1928), a short film directed by the artist Robert Florey [1] In the arts and literature, the term avant-garde (from French meaning ' advance guard ' or ' vanguard ') identifies an experimental genre or work of art, and the artist who created it, which usually is aesthetically innovative, whilst initially being ideologically unacceptable to the artistic ...
Clement Greenberg stated in 'American Type' Painting that Abstract Expressionism was the first manifestation of American art to draw serious attention in the United States and Europe, attacking the expendable conventions of art and influencing the avant-garde. [137]
Rahv and Phillips gave qualified support to the campaign for American rearmament and the country's preparation for war, opposed by Macdonald and another editor at the time, Clement Greenberg. A tentative truce between the editors averted a split, with Macdonald finally departing in 1943 to form the pacifist magazine politics. [6]