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  2. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. According to Google:

  3. TrustRank - Wikipedia

    en.wikipedia.org/wiki/TrustRank

    Today, this algorithm is a part of major web search engines like Yahoo! and Google. [2] One of the most important factors that help web search engine determine the quality of a web page when returning results are backlinks. Search engines take a number and quality of backlinks into consideration when assigning a place to a certain web page in ...

  4. Sandbox effect - Wikipedia

    en.wikipedia.org/wiki/Sandbox_effect

    Google has been updating its algorithm for as long as it has been fighting the manipulation of organic search results. However, until May 10, 2012, when Google launched the Google Penguin update, many people wrongly believed low-quality backlinks would not negatively affect a site ranking; Google had been applying such link-based penalties [9] for many years but not made public how the company ...

  5. Ranking (information retrieval) - Wikipedia

    en.wikipedia.org/wiki/Ranking_(information...

    Ranking of query is one of the fundamental problems in information retrieval (IR), [1] the scientific/engineering discipline behind search engines. [2] Given a query q and a collection D of documents that match the query, the problem is to rank, that is, sort, the documents in D according to some criterion so that the "best" results appear early in the result list displayed to the user.

  6. Google matrix - Wikipedia

    en.wikipedia.org/wiki/Google_matrix

    These probabilities ordered by their decreasing values give the PageRank vector with the PageRank used by Google search to rank webpages. Usually one has for the World Wide Web that P ∝ 1 / K β {\displaystyle P\propto 1/K^{\beta }} with β ≈ 0.9 {\displaystyle \beta \approx 0.9} .

  7. Search engines can be ‘one-click gateways’ to ... - AOL

    www.aol.com/search-engines-one-click-gateways...

    Ofcom’s online safety policy development director, Almudena Lara, said: “Search engines are often the starting point for people’s online experience, and we’re concerned they can act as one ...

  8. Findability - Wikipedia

    en.wikipedia.org/wiki/Findability

    Page descriptions in search results: Once the webpages are successfully indexed by web crawlers and show in the search results with decent ranking, the next step is to attract customers to click the link to the web pages. However, the customers can't see the whole web pages at this point; they can only see an excerpt of the webpage's content ...

  9. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]

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