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Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
John William Atkinson, 1985. John William Atkinson (December 31, 1923 – October 27, 2003), also known as Jack Atkinson, was an American psychologist who pioneered the scientific study of human motivation, achievement and behavior.
The 3H-model of motivation ("3H" stands for the "three components of motivation") was developed by Hugo M. Kehr of UC Berkeley. The 3C-model is an integrative, empirically validated theory of motivation that can be used for systematic motivation diagnosis and intervention.
Intrinsic motivation comes from internal factors like enjoyment and curiosity; it contrasts with extrinsic motivation, which is driven by external factors like obtaining rewards and avoiding punishment. For conscious motivation, the individual is aware of the motive driving the behavior, which is not the case for unconscious motivation.
The expectancy theory of motivation explains the behavioral process of why individuals choose one behavioral option over the other. This theory explains that individuals can be motivated towards goals if they believe that there is a positive correlation between efforts and performance, the outcome of a favorable performance will result in a desirable reward, a reward from a performance will ...
Behaviorism is a systematic approach to understand the behavior of humans and other animals. [1] [2] It assumes that behavior is either a reflex elicited by the pairing of certain antecedent stimuli in the environment, or a consequence of that individual's history, including especially reinforcement and punishment contingencies, together with the individual's current motivational state and ...
Theory X and Theory Y are theories of human work motivation and management. They were created by Douglas McGregor while he was working at the MIT Sloan School of Management in the 1950s, and developed further in the 1960s. [1] McGregor's work was rooted in motivation theory alongside the works of Abraham Maslow, who created the hierarchy of needs.
A positivistic approach to behavior research, TRA attempts to predict and explain one's intention of performing a certain behavior.The theory requires that behavior be clearly defined in terms of the four following concepts: Action (e.g. to go, get), Target (e.g. a mammogram), Context (e.g. at the breast screening center), and Time (e.g. in the 12 months). [7]