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Number of employees. 2,100 (2021) Website. www.theory.com. Theory is a New York City–based men's and women's contemporary fashion label which sells clothes and accessories. The brand has 434 retail locations, and global sales approaching $1 billion as of 2021. [1] The company's headquarters and flagship boutique are located in Manhattan's ...
The trickle-up effect in the fashion field, also known as bubble-up pattern, is an innovative fashion theory first described by Paul Blumberg in the 1970s. This effect describes when new trends are found on the streets, showing how innovation flows from the lower class to upper class. [1] It is in contrast with classical theories of fashion ...
Trickle-down fashion. Trickle-down fashion is a model of product adoption in marketing that affects many consumer goods and services. It states that fashion flows vertically from the upper classes to the lower classes within society, each social class influenced by a higher social class. Two conflicting principles drive this diffusion dynamic.
The study of the history of clothing and textiles traces the development, use, and availability of clothing and textiles over human history. Clothing and textiles reflect the materials and technologies available in different civilizations at different times. The variety and distribution of clothing and textiles within a society reveal social ...
Jenny Dyer. Children. Austin, Ashley. Andrew Rosen is an American retail executive. Currently C.E.O. of Theory, Inc., a New York -based clothing retailer he co-founded in 1997, Rosen is a third-generation garment industry entrepreneur. [1] Rosen has served for years as a judge in the CFDA Fashion Awards, and as a mentor to many of its finalists.
Mass-market theory. The mass-market theory, otherwise known as the trickle across, is a social fashion behavioral marketing strategy established by Dwight E. Robinson in 1958 and Charles W. King in 1963. [1] Mass market is defined as, "a market coverage strategy in which a firm decides to ignore market segment differences and appeal to the ...
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Fashion design is the art of applying design, aesthetics, clothing construction and natural beauty to clothing and its accessories. It is influenced by culture and different trends and has varied over time and place. "A fashion designer creates clothing, including dresses, suits, pants, and skirts, and accessories like shoes and handbags, for ...