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  2. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Business and economics portal. v. t. e. CRM is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [ 1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many ...

  3. Relationship marketing - Wikipedia

    en.wikipedia.org/wiki/Relationship_marketing

    v. t. e. Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. [ 1][ 2] It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication ...

  4. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    e. Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer 's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub ...

  5. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels. [citation needed] According to Hollebeek, Srivastava and Chen (2019, p. 166) S-D logic-Definition of customer engagement is "a customer’s motivationally driven ...

  6. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    Customer support is a range of consumer services to assist customers in making cost-effective and correct use of a product. [ 9] It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. [ 9] These services may even be provided at the place in which the customer makes use of ...

  7. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Marketing is the act of satisfying and retaining customers. [ 3] It is one of the primary components of business management and commerce. [ 4] Marketing is typically conducted by the seller, typically a retailer or manufacturer.

  8. Relational model - Wikipedia

    en.wikipedia.org/wiki/Relational_model

    The relational model ( RM) is an approach to managing data using a structure and language consistent with first-order predicate logic, first described in 1969 by English computer scientist Edgar F. Codd, [ 1][ 2] where all data is represented in terms of tuples, grouped into relations. A database organized in terms of the relational model is a ...

  9. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." [ 1] Enhancing customer satisfaction and fostering customer loyalty are pivotal for businesses, given the significant importance of ...