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Shannon–Weaver model of communication [87] The Shannon–Weaver model is another early and influential model of communication. [10] [33] [88] It is a linear transmission model that was published in 1948 and describes communication as the interaction of five basic components: a source, a transmitter, a channel, a receiver, and a destination.
Mass communication. Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication. It contains a detailed discussion of the four main ...
The Shannon–Weaver model is one of the first and most influential models of communication. It was initially published in the 1948 paper "A Mathematical Theory of Communication" and explains communication in terms of five basic components: a source, a transmitter, a channel, a receiver, and a destination. The source produces the original message.
The ritual view of communication is a communications theory proposed by James W. Carey, wherein communication–the construction of a symbolic reality–represents, maintains, adapts, and shares the beliefs of a society in time. In short, the ritual view conceives communication as a process that enables and enacts societal transformation.
In the beginning, it was conceived specifically for the analysis of mass communication like radio, television, and newspapers. However, it has been applied to various other fields and many theorists understand it as a general model of communication. Lasswell's model is still being used today and has influenced many subsequent communication ...
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Influence of mass media. In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture 's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media ...