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Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6] GA4 is the default Google Analytics installation and is the renamed version for the (App ...
v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Google Universal Analytics – Shut down on July 1 and replaced by Google Analytics 4. Conversational Actions – Extended the functionality of Google Assistant by allowing 3rd party developers to create custom experiences, or conversations, for users of Google Assistant. Shut down in June. Grasshopper – Shut down on June 15.
On May 31, 2007, Google agreed that its privacy policy was vague, and that they were constantly working at making it clearer to users. After Google merged its different privacy policies into a single one in March 2012, the working group of all European Union Data Protection Authorities assessed that it failed to comply with the EU legal framework.
Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. [1] Until 20 May 2015, the service was called Google Webmaster Tools. [2] In January 2018, Google introduced a new version of the search ...
Search analytics. Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO). In other ...
Cloud analytics is term for a set of technological and analytical tools and techniques specifically designed to help clients extract information from massive data. [2] Cloud analytics is designed to make official statistical data readily categorized and available via the users web browser . The global Cloud Analytics Market size is expected to ...
Unique user. A unique user is a term used in web analytics which refers to data of a Pageview of a unique IP, who's presence is only counted once, regardless of the number of pages they visit. This definition does not count repeat or returning users for a standard period of time ( Active users ), who are traced by placing a cookie on the user's ...