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A proposal puts the buyer's requirements in a context that favors the seller's products and services, and educates the buyer about the seller's capability to satisfy their needs. [2] There are three distinct categories of business proposals: formally solicited, informally solicited, unsolicited.
Request for proposal. A request for proposal ( RFP) is a form of reverse auction that solicits a business proposal by an organisation interested in the procurement of a service or product from potential suppliers. [ 1] It is usually part of a complex sales process, and made through a bidding process. [citation needed]
A sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer. Since the advent of the internet, the sales letter has become an integral part of internet marketing , and typically takes the form of an email or ...
Request for information. A request for information ( RFI) is a common business process whose purpose is to collect written information about the capabilities of various suppliers. [ 1] Normally it follows a format that can be used for comparative purposes. An RFI is primarily used to gather information to help make a decision on what steps to ...
Invitation to tender. An invitation to tender ( ITT, also known as a call for bids [ 1] or a request for tenders) is a formal, structured procedure for generating competing offers from different potential suppliers or contractors looking to obtain an award of business activity in works, supply, or service contracts, often from companies who ...
A straw-man (or straw-dog) proposal is a brainstormed simple draft proposal intended to generate discussion of its disadvantages and to spur the generation of new and better proposals. [ 1] The term is considered American business jargon, [ 2] but it is also encountered in engineering office culture. Often, a straw man document will be prepared ...
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