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  2. Diversification (marketing strategy) - Wikipedia

    en.wikipedia.org/wiki/Diversification_(marketing...

    Diversification is a corporate strategy to enter into or start new products or product lines, new services or new markets, involving substantially different skills, technology and knowledge. Diversification is one of the four main growth strategies defined by Igor Ansoff in the Ansoff Matrix: [1]

  3. Growth planning - Wikipedia

    en.wikipedia.org/wiki/Growth_planning

    Growth planning is a strategic business activity that enables business owners to plan and track organic growth in their revenue. It allows businesses to allocate their limited resources toward a centered effort to adapt to changes in the industry driven by digital disruption and differentiate from competitors. The strategies and tactics ...

  4. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    Michael Porter's generic strategies describe how a company can pursue competitive advantage across its chosen market scope. There are three generic strategies: lower cost, product differentiation, or focus. The focus strategy has two variants, cost focus and differentiation focus, so it is possible to see the concept in terms of four distinct ...

  5. Market development - Wikipedia

    en.wikipedia.org/wiki/Market_development

    Market development is a growth strategy that identifies and develops new market segments for current products. It involves marketing existing products in new markets. [1] A development strategy targets non-buying customers in currently targeted segments. It also targets new customers in new segments.

  6. Market penetration - Wikipedia

    en.wikipedia.org/wiki/Market_penetration

    Market penetration is the key for a business growth strategy stemming from the Ansoff Matrix (Richardson, M., & Evans, C. (2007). H. H. Igor Ansoff first devised and published the Ansoff Matrix in the Harvard Business Review in 1957, within an article titled "Strategies for Diversification".

  7. Economic diversity - Wikipedia

    en.wikipedia.org/wiki/Economic_diversity

    Diversification is used as a strategy to encourage positive economic growth and development. [2] Research shows that more diversified economies are associated with higher levels of gross domestic product. [3]

  8. Disciplined Growth Investors - Wikipedia

    en.wikipedia.org/wiki/Disciplined_Growth_Investors

    Disciplined Growth Investors was founded with $0.7 billion [8] in assets under management (AUM). In 2009, the firm’s AUM was $5.1 billion. [ 2 ] Focus Consulting Group identified Disciplined Growth Investors as one of its six "Thriver" firms that performed exceptionally well during the late-2000s recession , [ 9 ] throughout which DGI ...

  9. Diversification (finance) - Wikipedia

    en.wikipedia.org/wiki/Diversification_(finance)

    If asset prices do not change in perfect synchrony, a diversified portfolio will have less variance than the weighted average variance of its constituent assets, and often less volatility than the least volatile of its constituents. [1] Diversification is one of two general techniques for reducing investment risk. The other is hedging.