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In most Western cultures, the way a society is set up and its rules help shape how people act. [3] For example, marriage laws and vows, as well as laws against certain sexual behaviors or relationships, all play a part in guiding people's behavior. [3]
In sociology, norms are seen as rules that bind an individual's actions to a specific sanction in one of two forms: a punishment or a reward. [53] Through regulation of behavior, social norms create unique patterns that allow for distinguishing characteristics to be made between social systems. [ 53 ]
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There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
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Social psychology offers insight into how individuals act in groups and how behavior is affected by social burdens and pressures. [2] In most social experiments, the subjects are unaware that they are partaking in an experiment as to prevent bias; however, this may bring ethical issues (see ethics section).
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