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On 27 September 2018, the 1991–2001 idents were retired once again and BBC Two introduced a new set of idents, based on scenes incorporating a curve motif resembling the number 2. The new branding is designed to reflect BBC Two's "constant evolution, constant eclecticism, [and] constant sense of quality".
9 – 10 April 2021: A generic BBC ident, featuring a gold coloured BBC logo forming onto a blue background in silence, followed by the continuity announcer saying, "This is the BBC". This ident was first seen to introduce special programming across both BBC One and BBC Two following the death of Prince Philip, the Duke of Edinburgh, on 9 April.
A second refresh took place to coincide with the launch of BBC Two HD, replacing the BBC HD channel. All idents were updated with new soundtracks, with some even having two or three different versions. Three of the idents (Mirror, Seascape and Tent) feature songs from alt-J. [5] Many also lost the sound effects which went along with them.
The Hall – Showtime ident. The BBC One "Lens" idents are the current set of on-screen channel identities used on BBC One; soft launched with the channel's Christmas presentation in December 2021, and officially launched on 1 April 2022, replacing the 'Oneness' idents. [1] The identity was developed by BBC Creative and branding agency ...
The best known channel identity was for BBC Two, [10] commissioned by then-controller Alan Yentob in a bid to make the channel appear less stuffy. [11] All of the idents in the first series employed traditional live action. Later, with the change of target audience, a new generation of idents was commissioned and produced using CGI. [11]
In 2006, BBC One adopted new "Circle" idents, which involved circles being formed by nature or people and their actions. The following year, BBC Two adopted a "Window on the World" theme for its idents, where the 2 symbol was now represented as a cut-out in various environments. In late-2014, the previous BBC Two idents used from 1991 were ...
The ident for the look featured a white background with embossed, 3D lettering spelling out "TWO" in a stencil style font. [1] [2] [4] The "TWO" are coloured red, green and blue to represent the phosphors of television, and was a device the channel had used before (they also represented the national colours of Wales, Northern Ireland and Scotland respectively).
The 2015 rebrand consists of the 1991–2001 idents, but they now have the BBC Two 50 Years box replaced with BBC Two's regular teal-coloured box logo. However, BBC Two Northern Ireland airs the idents with the BBC Two Northern Ireland logo in the centre of the idents with the box removed.
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