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Air Jordan is a line of Basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
The startup company was founded by Dan Gilbert, Josh Luber, [7] Greg Schwartz, and Chris Kaufman in 2015, [8] and launched in February 2016. [9] [10] Luber had previously founded StockX's predecessor website about rare sneakers called Campless (established during 2012–2013), [11] [12] a site which was featured in Josh Luber's TED Talk on the sneaker market. [13]
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
Released on Sept. 15, the Air Jordan 2 J Balvin style are the most expensive Jordans in this group, with a $225 price tag. Today, the Jordan brand is more successful than ever.
A mystery donation of rare Air Jordans left at an Oregon homeless shelter earlier this year led to more than $50,000 in auction proceeds ... The shop owner offered to buy the sneakers right then ...
No item or brand is impervious from cheap imitation—from specialty Jordan sneakers, to the purse dupes sold on Canal Street, to high-end hair care. Other elements of a luxury lifestyle have ...
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Jordan scored 37 points in the contest. After the game, Jordan gifted the shoes to ballboy Preston Truman, who assisted with the visiting team's locker room. The shoes get their name from the documentary miniseries The Last Dance, which focuses chiefly on Jordan and the 1997–98 NBA season. The shoes were sold by Truman in 2020 for US$215,000.
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