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The most opulent form of Indian embroidery is the Zari and the Zardozi or Zardosi, known since the late 16th century, brought in India by the Moghuls. The word Zardozi comes from the two Persian words, Zar (gold) and Dozi (embroidery). This form uses metallic thread. Once real gold and silver thread was used, on silk, brocade and velvet fabric.
ARAI established in 1966 is located at Pune, India, 150 km from Mumbai. It was incorporated as Industrial Research Organisation formed by the Indian Automotive Industry, affiliated to the Ministry of Heavy Industries, Government of India. [9] The Institute is registered as a Society under the Societies Registration Act XXI of 1860.
As an embroidery, Zardozi was first used in the 14th century. [7] It prospered during the 17th century during the reign of the Mughal emperor Akbar, but later a loss of royal patronage and industrialization led to its decline. The craft began to experience a resurgence in popularity following India's independence in 1947. [1] [5]
In March 2013, it was listed as "Kutch Embroidery" under the GI Act 1999 of the Government of India with registration confirmed by the Controller General of Patents Designs and Trademarks under Class 24 Textile and Textile Goods, and its logo registered in November 2015 vide application number 509 for the dated 8 January 2012. [1]
The rest of its districts, including Srinagar, Ganderbal, and Budgam are best known for their cultural heritage which includes the handicraft industry in Jammu and Kashmir, India. Embroidery is an integral part of many Kashmiri handicrafts, shawls, carpets and Kashmiri ladies pheran are adorned with intricate embroideries or flower styles made ...
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