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  2. Women in their 50s, 60s and 70s use this $18 superhero ... - AOL

    www.aol.com/lifestyle/women-in-their-50s-60s-and...

    Stuffed with nourishing ingredients, the IT Cosmetics Brow Power pencil is designed to mimic your actual hair for a fuller look. Women in their 50s, 60s and 70s use this $18 superhero eyebrow ...

  3. Maybelline - Wikipedia

    en.wikipedia.org/wiki/Maybelline

    1920 ad for Maybelline. The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.

  4. Cosmetics - Wikipedia

    en.wikipedia.org/wiki/Cosmetics

    Eyebrow pencils, creams, waxes, gels, and powders are used to color, fill in, and define the brows. [5] [21] [22] Eyebrow tinting treatments are also used to dye the eyebrow hairs a darker colour, either temporarily or permanently, without staining and colouring the skin underneath the eyebrows.

  5. Bobbi Brown - Wikipedia

    en.wikipedia.org/wiki/Bobbi_Brown

    [39] Its original offerings included balms, moisturizing cream colors, mascaras, glosses, washes, eye shadow, eye pencils. They were also sold in combination in a start-up kit. [ 40 ] In an interview with the Financial Times in September 2024, it was revealed that the brand's revenue in its first year was $20mn, and expected to be over $150mn ...

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  7. History of cosmetics - Wikipedia

    en.wikipedia.org/wiki/History_of_cosmetics

    [38] The Daily Mirror was one of the first to suggest using a pencil line to elongate the eye and an eyelash curler to accentuate the lashes. Eyebrow darkener was also presented in this beauty book, created from gum Arabic, Indian ink, and rosewater. [39] George Burchett developed cosmetic tattooing during this time period. He was able to ...

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