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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).
The database schema is the structure of a database described in a formal language supported typically by a relational database management system (RDBMS). The term " schema " refers to the organization of data as a blueprint of how the database is constructed (divided into database tables in the case of relational databases ).
Schema.org is a reference website that publishes documentation and guidelines for using structured data mark-up on web-pages (called microdata).Its main objective is to standardize HTML tags to be used by webmasters for creating rich results (displayed as visual data or infographic tables on search engine results) about a certain topic of interest. [2]
A number of metrics are available to marketers interested in search engine optimization. Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential.
There is no single commonly accepted definition of a knowledge graph. Most definitions view the topic through a Semantic Web lens and include these features: [14] Flexible relations among knowledge in topical domains: A knowledge graph (i) defines abstract classes and relations of entities in a schema, (ii) mainly describes real world entities and their interrelations, organized in a graph ...
The process of checking to see if a XML document conforms to a schema is called validation, which is separate from XML's core concept of syntactic well-formedness.All XML documents must be well-formed, but it is not required that a document be valid unless the XML parser is "validating", in which case the document is also checked for conformance with its associated schema.