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  2. Promotional merchandise - Wikipedia

    en.wikipedia.org/wiki/Promotional_merchandise

    The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.

  3. Promotional apparel - Wikipedia

    en.wikipedia.org/wiki/Promotional_apparel

    The industry of promotional products has evolved quite a bit to meet the needs of both the producer and seller of the promotional items. Two major organizations play a substantial role within the industry. One organization is the Promotional Products Association International (PPAI), which was founded in 1904 as a method used to address issues ...

  4. Promotional Products Association International - Wikipedia

    en.wikipedia.org/wiki/Promotional_Products...

    Promotional Products Association International (PPAI) is an international not-for-profit trade association serving the promotional products industry. [1] The association was founded in 1903 and presently has more than 14,000 members.

  5. Press kit - Wikipedia

    en.wikipedia.org/wiki/Press_kit

    Press kit photo showing Marc Hayashi and Wood Moy on location in San Francisco's Chan Is Missing, a film by Wayne Wang, 1981.. A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use.

  6. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Outside sales promotion activities include advertising, publicity, public relations activities, and special sales events. Inside sales promotion activities include window displays, product and promotional material display and promotional programs such as premium awards and contests. [1] Sale promotions often come in the form of discounts.

  7. Marketing collateral - Wikipedia

    en.wikipedia.org/wiki/Marketing_collateral

    In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.

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